Google Analytics

Management platform for web and mobile analytics

Google Analytics - a product within Google Marketing Platform - is for organizations looking to get AI-powered insights on their web and mobile traffic.

Notes:

Is looking to track audience demographics, user flow and behavior, conversion rates, ad ROI, and more
Needs to process data through segmentation, funnel analysis, filtering, and more
Would like your data insights to be integratable with other Google products such as Google Ads and Google Data Studio
Wants exportable dashboards and data visualization